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Monday 17 November 2014

The Initial Research

The artists Rose StallardJenni Sparks and Kavel Rafferty stood out to me, as I felt I could create products and promotion linking to both festivals and the coast well using their work as a link. All three artists produce work in a similar style, which includes line drawing and mainly hand produced pieces, rather than digital illustrations.

Rose Stallard's work is vibrant and busy, and links to music festivals very well. I feel I could create posters advertising coastal music festivals, and line up displays in her style. Her work mainly appears to have a tight colour scheme, which I feel would be eye catching for promotion if I include this in my own designs. I think the fact that her work is slightly messy, and doesn't include realistic illustrations or neat lines produces the atmosphere of a festival, meaning the designs would stand out to the target audience.



Poster for Print Clubs 'Pop up shop' on Brick Lane




In my sketchbook I produced a full page design in Rose Stallard's style entirely linking back to music festivals, which could be used as a promotional poster, or a website.



Jenni Sparks is an artist well known for her map designs, and I felt this could be appropriate for festival promotion as I could produce my own maps for festivals as outcomes. I created an example map design in my sketchbook for a small music festival. I like the varied use of text in Jenni Sparks work and feel the hand written effect stands out well, giving the designs an almost cartoon feel, therefore I could also make tickets and posters incorporating this.



Billboard magazine 'Best places to dine after going to the Grammys'




Kavel Rafferty produces lots of food and drink designs which I feel would be appropriate for a festival menu. Her designs are unique and have a messy feel about them. She has also created line drawings of faces, and I took this idea to make a line up booklet, by drawing up A6 faces of singers such as Ed Sheeran and Lewis Watson. I felt this was an original idea and worked better than a simple poster. I also created a front cover for it in her style.



'An Antidote to Indifference' poster

My line up booklet - Mini Outcome







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