Final Pictures

Summary

I feel that I was very consistent with my ideas throughout this project, and knew for a long time which direction I wanted to steer my work in. Initially, I knew that I was interested in making promotional posters and festival wristbands, however I had other ideas such as tickets, bags or t-shirts. When researching artists and creating ideas based on these products, I realised that I did not want to continue these ideas to final designs.

Throughout the project, I researched many types of festival for all age ranges, from hot air balloon festivals to food and drink festivals, art to fashion, however my interest has always been in music festivals and I feel the ideas for this were stronger and more reliable.

After deciding that my firm theme was a coastal music festivals, with the main target audience from 16 to 30, I began to lay out ideas for final pieces, and create a strong brand image for my festival.

Food packaging was the first thing I researched and designed, after finding imagery in books and online of black and white patterns made out of simple individual line drawings. I decided to create a logo, which became my main brand image and I carried through the main design to all of my outcomes. I had issues designing my drinks cups, as I wanted to create two, a small and large size, however creating the template to fit perfectly proved difficult and I had to use trial and error to get the correct sizes.

When creating my posters, I took many photos of my models in order to choose the correct ones to illustrate. I had to ensure that the colours I chose all complimented each other well, as they were documented alongside each other. I feel the font worked well with the illustration, as it was quirky and stylish, and this stood out. I printed my posters onto fine quality A3 paper and stuck my illustrations and font on top, to create a range of materials and layers. 

Reviewing and Refining Ideas

I experimented with many font ideas in my sketchbook for my poster, to find one that stood out and fitted my theme and my target audience perfectly. I felt the different fonts for each letter in my Wonksite Studio research worked well and looked abstract and individual, standing out well on the page, therefore I decided to carry this through to a poster for a final outcome. Originally, I planned on using a single font in a grey cardboard material, similar to my Silke Werzinger poster idea, however I felt it was too bland for a lively, exciting poster. When creating the poster, I used sticky pads to stick on the letters, so they are 3D and are more eye catching in black and white on top of the coloured background.

I then illustrated three people in Sarah Beetsons style, using watercolour on only a few parts of the drawing, to be used to promote the festival on the poster. I photographed models who were in the target age range, to draw the correct people in and interest them.

I used my mini outcome design in the style of Sarah Beetson, showing people at festivals which I created with fineliner and watercolour to place in the background of both my posters and wristbands, in order to carry through my previous ideas into my final pieces. I faded it into the background to make my outcomes look busier and more colourful, and combine artist ideas.

Another large part of my final outcome idea was food packaging. I used a pattern artist and took inspiration to create simple line drawings of things you find at festivals, arranged into a tight, consistent pattern. I created an initial idea, then adapted it to improve it, using photoshop to duplicate it and make it larger. I created drinks cups, cup holders, toastie bags, a pizza box, burger wrap and stickers with this design applied. I went through the stages of creating a logo for my food stall which I decided to call 'grub hub', and after many experiments, I used the idea of a record influenced by Kavel Rafferty.

When I created wristbands as a final outcome, I used the same text as my posters to link everything together and set a main theme and idea for my festival. I also carried through the logo design from my food packaging, however using the title 'On the Rocks', the name of my festival, rather than 'Grub Hub'. I created an Over 18 and VIP wristband, using the same design however replacing 'On the Rocks' with the correct title. I feel this sets a firm theme throughout the entire festival, giving it a consistent brand image.